CarDekho acquires YouTube auto content platform PowerDrift

Bangalore: In a bid to expand its play in the content space, Girnar Software Pvt Ltd, which owns and operates,, and has acquired PowerDrift Studios Private Limited which operates content platform PowerDrift. PowerDrift hosts video-based automotive content on YouTube with close to 1 million subscribers.

With this acquisition, GirnarSoft group through its various acquisitions has a cumulative subscription base of 1.4 million users with a traffic of 30 million monthly unique visitors across its group platforms.

PowerDrift marks Girnar Software’s eighth acquisition spanning technology and content.

Founded in 2012 by Rohan Albal and Amit Shetty, PowerDrift claims to have over 240 million lifetime views on its YouTube channel with an average of 2 lakh views per video.

“CarDekho has always innovated and focussed on providing the best user experience. Content plays an extremely important role in that. By bringing PowerDrift on board, we are looking to bring the best in class video content, which will be a visual treat and decision enabler for all stakeholders,” said Amit Jain, Co-founder and CEO of CarDekho.

CarDekho competes with Temasek Holdings, Warburg Pincus and Tiger Global backedand CarWale which is owned by MXC Solutions as alsowhich recently raised $50 million from Sequoia Capital, ET had reported last month.